Candidate Overview
The candidate is a high-impact Financial Controller with 15+ years’ experience within FMCG and high-growth challenger brands, specialising in commercial strategy, key account leadership, and category development across UK grocery multiples. They bring a strong track record of delivering double-digit growth, improving category performance, and building long-term retail partnerships, while balancing commercial investment with clear ROI. Highly data-driven and strategically focused, they excel in simplifying complexity, identifying growth levers, and executing high-impact plans.
Core Expertise
- Full P&L ownership and commercial performance
- Category growth and insight-led selling
- Joint business planning (JBP) and customer strategy
- EPOS data analysis and performance tracking
- Promotional planning and ROI optimisation
- Cross-functional collaboration (supply, marketing, finance)
- Negotiation and long-term partnership development
- New product launch (NPD) execution
Selected Career Achievements
- Delivered +28% year-on-year revenue growth across key grocery accounts, significantly outperforming category benchmarks through targeted investment and execution.
- Led category growth initiatives that increased category penetration by 13%, repositioning products within high-growth segments and improving shelf presence.
- Successfully secured and launched 10+ NPD listings across major grocery retailers, driving incremental revenue and expanding brand presence.
- Strengthened forecast accuracy and availability, improving on-shelf availability to 98%+ through close collaboration with supply chain teams.
Leadership Profile
A commercially sharp and highly driven leader who combines strategic thinking with strong execution. Confident influencing both internally and externally, with the ability to build credibility quickly with senior retail stakeholders. Known for creating clarity, simplifying priorities, and driving high performance in fast-paced, high-growth environments.
Ideal Next Role
The candidate is seeking a Grocery Controller role within a high-growth FMCG brand, where they can take ownership of key retail partnerships, drive category growth, and contribute to shaping commercial strategy.
They are particularly well suited to businesses looking to scale rapidly within grocery, disrupt categories, and build strong, insight-led customer partnerships.
Interested in learning more? Please contact Imagine Executive Solutions for a confidential discussion.