Candidate Overview
The candidate is a commercially driven sales and account management professional with 18+ years’ experience across Food Service, HORECA, Wholesale and Retail channels. They bring a strong blend of key account development and new business generation, with a proven track record of growing revenue across independent groups, restaurant operators, hospitality businesses and multi-site customers.
Experienced managing high-volume territories across London and the South East, they are particularly strong in customer retention, pipeline generation and developing long-term commercial relationships within hospitality-led sectors.
Core Expertise
- Key Account Management across Food Service & HORECA sectors
- Consultative and solution-led selling
- Multi-site hospitality account management
- Commercial negotiations & contract management
- Wholesale, retail and independent operator channels
- Revenue growth & margin improvement
- Stakeholder engagement & relationship building
- Sales forecasting, reporting & commercial planning
Selected Career Achievements
- Generated £875k annualised new business revenue in a single year within the hospitality sector, securing 60+ new customer accounts across London and the South East.
- Delivered £439k of new annual business across a six-month trading period, outperforming target and maintaining strong customer retention rates.
- Grew a regional independent foodservice customer group from approximately £500 weekly spend to £5,500 weekly spend through strategic account development, tailored commercial solutions and relationship-led selling.
- Consistently exceeded territory growth targets within retail and wholesale-led environments, managing portfolios valued between £1m–£2m annually.
Leadership Profile
A highly credible and commercially astute operator with a hands-on, relationship-first approach to sales leadership. Strong at balancing strategic account growth with proactive business development activity, bringing a consultative style that resonates particularly well within hospitality and foodservice environments.
Known for building trust quickly with operators, understanding customer pain points and delivering tailored commercial solutions that drive long-term retention and spend growth. Comfortable operating autonomously while collaborating effectively across operational, commercial and customer service functions.
Ideal Next Role
The candidate is seeking a Senior Key Account role within a Food Service, Hospitality or HORECA-led business where they can combine strategic account management with proactive new business development activity. They are particularly well suited to organisations looking to strengthen customer relationships, accelerate growth across London and the South East, and develop a more consultative, commercially driven sales approach.
Interested in learning more? Please contact Imagine Executive Solutions for a confidential discussion.