Candidate Overview
The candidate is a high-performing Commercial Sales Leader with strong experience managing national retail accounts and industrial wholesale channels. They have demonstrated rapid progression through commercial and category-focused roles, consistently delivering double-digit revenue growth, improving margin performance, and driving structured account development strategies.
With experience owning full commercial strategy for multi-million-pound accounts, the candidate combines analytical rigour with confident negotiation skills. They are experienced in managing complex pricing structures, rebate agreements, promotional funding, and merchandising strategy across broad product portfolios.
Commercially driven and data-led, the candidate leverages CRM systems and analytics tools to forecast, track performance, and identify growth opportunities, while collaborating cross-functionally with product, marketing, and supply chain teams to deliver aligned business outcomes.
Core Expertise
- National Account Management & P&L Ownership
- Sales Growth & Revenue Acceleration
- Strategic Negotiation
- Category Planning & Portfolio Optimisation
- Cross-Functional Stakeholder Collaboration
- CRM, Sales Analytics & KPI Reporting
Selected Career Achievements
- Delivered 54% year-on-year revenue growth on a £20m national account through strategic promotion planning and range optimisation.
- Achieved 122% of quarterly sales target within first three months of a new wholesale channel leadership role.
- Led packaging compliance and 400+ SKU expansion into national retail, driving approximately £5m incremental sales growth.
- Secured £1.5m infill order and established sustained six-figure monthly run rates following structured rollout initiatives.
Leadership Profile
The candidate demonstrates a commercially astute and performance-focused leadership style. They are confident presenting to senior stakeholders, influencing promotional calendars, negotiating complex commercial agreements, and aligning internal teams around growth objectives. With experience across marketing, category management, and account leadership, they bring a balanced approach to both strategic planning and disciplined execution. Their analytical mindset supports informed decision-making, margin protection, and long-term account sustainability.
Ideal Next Role
The candidate is seeking a Senior National Account Manager or Commercial Leadership role within a growth-focused organisation where they can leverage their expertise in retail and wholesale channel development, structured business planning, and strategic negotiation to drive sustainable revenue and margin expansion.
Interested in learning more? Please contact Imagine Executive Solutions for a confidential discussion.