Candidate Overview
The candidate is a highly experienced sales and key account professional with 20+ years’ experience operating across UK and EMEA FMCG, grocery, retail, and foodservice channels. They have managed complex national and strategic accounts throughout their career, consistently delivering sustainable revenue growth, increased market share, and improved profitability.
Highly commercial, confident, and relationship-driven, the candidate is particularly effective in challenging trading environments, negotiating tough terms, unlocking new business, and extending product ranges through insight-led selling and category storytelling.
Core Expertise
- Strategic key account & national account management
- B2B sales across FMCG & foodservice channels
- Joint business planning & commercial negotiations
- Full P&L ownership & trade spend management
- Route-to-market & end-user demand activation
- Team leadership, coaching & stakeholder influence
Selected Career Achievements
- Delivered multi-million-pound new business growth through RTM collaboration and end-user demand generation.
- Managed and grew large national account portfolios, driving category expansion, new listings, and range extensions.
- Increased profit margins and promotional effectiveness through disciplined pricing, negotiation, and commercial planning.
- Led successful new product development launches, exceeding plan and accelerating category growth.
- Built long-term partnerships across wholesale, retail, foodservice, and leisure channels, consistently improving share and visibility.
Leadership Profile
The candidate demonstrates a commercially confident, relationship-led leadership style, combining strategic thinking with hands-on execution. They are experienced in leading and coaching both direct and indirect reports within matrix environments, while influencing senior internal and external stakeholders.
Known as a strong collaborator and problem solver, they bring clarity and momentum to complex trading relationships, balancing customer needs with brand and profitability objectives.
Ideal Next Role
The candidate is seeking a senior, sales-focused Key Account Manager or Commercial role where they can leverage their depth of experience in national accounts, B2B sales, and commercial leadership. They are particularly well suited to organisations looking to strengthen strategic customer relationships, accelerate growth, and improve commercial performance across established or developing channels.
Interested in learning more? Please contact Imagine Executive Solutions for a confidential discussion.